![]() ![]() “This, in combination with other investments in energy efficiency, will allow us to build the world’s cleanest cloud from day one.” Scrutiny “Data and workloads will flow seamlessly between Evroc’s data centers to where renewable energy is most readily available and affordable,” Åström continued. ![]() Of course, data centers also require a significant amount of power, something that Åström says they plan to address with “next-generation energy-efficient technologies,” namely something known in industry parlance as “eco load balancing,” which it will offer to customers on an opt-in basis. We have not excluded the U.K., but initially we are looking at the EU as our primary market.” “The decision will be based on a number of factors including access to renewable energy, engineering talent, capital and support from public authorities. “The location will be determined though a site-selection process that we will initiate in the coming year,” Åström explained. In terms of locations, details are not yet set in stone, but the first two will be split across Northern and Southern Europe, with the next six likely to be anywhere in the European Union. “The first one will be established in 2025,” Åström told TechCrunch. ![]() This is why Åström says Evroc is planning to raise an additional €3 billion in equity, debt and “various sources of public funding” to get its first two data centers off the ground. The company’s €13 million cash injection, with backers including EQT Ventures and Norrsken VC, will go some way toward helping Evroc achieve its lofty mission - but building data centers from scratch is a fairly capital intensive endeavor. The ultimate mission, according to the company, is to create Europe’s “first secure, sovereign, and sustainable hyperscale cloud,” and end the “foreign dominance of the European cloud market.” And that is why a new Nordic startup is launching out of stealth today with €13 million ($14 million) in funding as it looks to build fully localized, hyperscale data centers across Europe.įounded in 2022 by serial entrepreneur Mattias Åström, Evroc is aiming to establish an inaugural pilot data center in the Stockholm region next year, with plans for eight data centers - and three software development hubs - by 2028. Vendor lock-in, spiraling costs, security concerns and a lack of control over how their data is processed are just some of the reasons companies might retreat from cloud-first strategies.įor European companies specifically, a growing digital sovereignty agenda has led the likes of AWS, Microsoft and Google to focus their efforts on bringing granular data controls and storage closer to their customers, while consumer juggernauts such as TikTok have had to invest significant resources in localizing their infrastructure.īut for many, such measures don’t go far enough - a data center might well be located in Europe, but it’s still controlled by a company headquartered thousands of miles away. While cloud computing has transformed just about every industry on Earth, a burgeoning backlash has led some businesses to seek alternatives to the Big Tech-dominated public cloud. ![]()
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